Knog Friends with Benefits

It dawned on us recently that we are an Australian brand but Australia is not our biggest market. Poms, Yanks, Frenchies, Germans, Japanese, and the Swiss all have more Knog than we do here .This is insane. So we've created a new "direct to retail" channel called Friends With Benefits where you (the retailer) get everything you need DIRECT FROM US. I'm sure we don't need to remind you of the perks of a direct relationship, but needless to say, it's quite juicy.

Knog Products


Based in Melbourne, Knog launched on to the bike scene in 2002 with the introduction of the first silicone bike light - the Frog. Since then, we've grown up (but not too much). From the Blinder range of commuter/road bike lights (going stronger than ever), to the famously uncomplicated Oi bike bell, to PWR: the first ever modular bike light system, we have products for every customer and we've got even more landing soon. 

Product Range

Benefits of working with Knog


If you would like to stock Knog in your store then firstly we would encourage you to order through Apollo, our exclusive Australian distributor, as they stock many other great brands that would compliment your store. However, if this is not feasible and you'd prefer to work with Knog directly, then you can do so. Open a direct account with Knog and you'll receive an opening account offer, exclusive deals, and quick & easy warranty processing. Plus, ordering with Knog is an absolute sinch. Just submit your order through our easy-to-use b2b site and we'll ship your order out from our Melbourne warehouse within a day.

Why work with Knog?

Access brand assets site


When you come on board as a Knog retailer you'll also have access to the Knog Brand Assets (BASS) site. Here, you will be able to access and download all the latest Knog sales tools and imagery for your store, or for any promos you may be running.

The Bass


Register your interest


Fill in this form if you’d like to learn more. You’re not signing up for anything here, except getting an email from us with a few more details – no obligation. Cheers!

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